Softline Group Northern Europe // About us // Partners // ServiceNow


Softline is one of ServiceNow’s few specialised Software Asset Management partners globally, to help organisations get the most value out of their SAM Professional module. The implementation of SAM Pro benefits substantially from the implementation activities of other ServiceNow modules and creates synergy between ServiceNow SAM Pro and investments already done in modules like ITSM, ITOM and ITBM. A perfect example of synergy is the reusability of data, creating consistency whilst maximising effort and costs. The ITAM team can piggyback, for example, on asset discovery done by IT Operations Management Discovery (ITOM Visibility). This way, an organisation can reduce the number of point solutions, creating a significant impact on the TCO for SAM, by using a single system of action.  

Softline & ServiceNow: Better together

Since the start of the partnership, ServiceNow & Softline have been working together on numerous international projects, throughout Europe, as well as hosting joint events and webinars, to educate the market and show the combined strength. 

Since just implementing a SAM tool will not be enough to achieve Compliance, Control & Cost savings, organisations need a specialised SAM partner by their side to make the most out of their investment. And ServiceNow recognises that. In August 2020 Softline was awarded ServiceNow’s Premier Partner status, which stands for a strong and certified team with expertise on ServiceNow SAM Pro. 

Read more about the partnership between Softline & ServiceNow.

Update: ServiceNow Rome release highlights

ServiceNow Rome has been released in September 2021. Find out what's new in the Rome release when it comes to Software Asset Management & Hardware Asset Management.

More Rome release highlights

ServiceNow Quebec release highlights

The ServiceNow Quebec release, released in March 2021, brings a lot of new features when it comes to IT Asset Management (ITAM). The ITAM product line now contains of three products: Software Asset Management (SAM Professional & SAM Enterprise), Hardware Asset Management & Cloud Insights.

Download Quebec release highlights

This is why existing ServiceNow ITSM customers should use ServiceNow SAM Pro

A lot of organisations buy a Software Asset Management tool, but are not successful in achieving their SAM goals. As an existing user of ServiceNow who is looking at implementing or improving SAM, the ServiceNow SAM Pro module should be on the top of your list.  

Read all about why existing ServiceNow ITSM customers should use ServiceNow SAM Pro, and download the eBook. Highlights of this eBook are:

  • Achieve Compliance, Control & Cost savings by implementing, managing and continuously improving SAM & ITAM in a structured manner 
  • Mapping the benefits of SAM Pro to the floors of the Softline’s House of ITAM® 
  • ServiceNow SAM Pro: one of the leaders in the Gartner Magic Quadrant 
  • Realising cost savings by implementing the 7 categories of potential savings, defined by Gartner 
  • Application Portfolio Management: implementing one of the seven Gartner potential savings elements 
  • SaaS Management: realising cost savings by optimising SaaS spend and usage 

ServiceNow SAM Pro

SAM Pro is ServiceNow’s module for Software Asset Management. It runs on a single-architecture platform (the Now Platform®), enabling faster outcomes to slash spending and license compliance risks. With the Quebec release, the formally known SAM Pro module is now splitted into two license types, SAM Professional and SAM Enterprise.

Running SAM on the same platform is a game changer for future use cases, as you'll be able to alert the issues, processes, and events before you get out of compliance in the first place. Mitigate expensive true up costs and wasted spend. By leveraging the Platform you already have in place, you can get to SAM outcomes faster.  

  • Elevate ITAM with the only single-platform solution to feed critical asset data to the business via digital workflows  
  • Mitigate risk with a single, real-time view across unlicensed deployments, re-harvesting options, and actionable software positions by publisher 
  • Slash software and cloud spend by optimizing usage with reallocation workflows and right-sizing future purchases for on-prem and cloud-based services 


In the Quebec release, several new features have been added to ServiceNow Software Asset Management.

Hardware Asset Management

In the ServiceNow Paris release, a completely new Hardware Asset Management (HAM) module was added to the ServiceNow platform. HAM provides increased visibility of the asset estate and automates the IT lifecycle on a single platform. 

As you can read in this blog, the HAM module features include: 

  • Hardware Normalisation 
    • Content Library: allows your assets to be normalised to a single standard which makes it more easy to manage and maintain assets and related Configuration Items. 
    • Manufacturer lifecycle dates and attributes: life cycle data will be added to the content Library on a day-to-day basis. With life cycle data the hardware models will be populated with information on the Pre-release, General Availability, End of sales, End of support and end of extended support values 
  • Asset Lifecycle Automation 
    • Hardware Asset Order 
    • Hardware Bulk Stock Order 
    • Hardware Disposal 
    • Asset Tasks—Deploy, Swap, Retire 
  • Hardware Asset Dashboard: easily manage your hardware assets 
  • Mobile Asset Inventory Audit: with the ServiceNow mobile apps your stockroom managers can scan barcodes of the available assets to verify if the status of the assets are indeed as registered in the CMDB 

In the Quebec release, several new features have been added to ServiceNow Hardware Asset Management.

This might interest you:

ServiceNow & Softline VMware webinar

» VMware webinar 2021 «

The VMware session tackles the most asked questions about managing license compliance. Learn how the ServiceNow Software Asset Management publisher pack for VMware can help optimise your software spend and reduce audit risk. And how you can track licensing positions using VMware-specific licensing metrics.

Date: 06/2021

Watch VMware webinar on-demand

ServiceNow & Softline Oracle webinar

» Oracle webinar 2021 «

What challenges are you facing around Oracle licensing? What effect did the recent ServiceNow SAM verification as third-party tool vendor by Oracle have on managing your Oracle licenses using ServiceNow SAM? All your Oracle related questions are answered in this free on demand.

Date: 06/2021

Watch Oracle webinar on-demand

ServiceNow & Softline Microsoft webinar

» Microsoft webinar 2021 «

In this webinar you will find out how the ServiceNow Software Asset Management publisher pack for Microsoft can help you optimize your software spend and reduce audit risk. What challenges are you facing managing license compliance of your Microsoft products? Learn how to tackle these issues in this free on demand webinar.

Date: 06/2021

Watch Microsoft webinar on-demand

This is why existing ServiceNow ITSM customers should use ServiceNow SAM (eBook)

» This is why existing ServiceNow ITSM customers should use ServiceNow SAM «

Highlights of this eBook:

  • Achieve Compliance, Control & Cost savings by implementing and continuously improving SAM

  • Mapping the benefits of ServiceNow SAM to the floors of the Softline’s House of ITAM®

  • Realising cost savings by implementing the 7 categories of potential savings, defined by Gartner

  • Achieving your 30% cost savings, start with no 1: Application Portfolio Management

Date: 02/2021


Download eBook

The ServiceNow Quebec release from an ITAM point of view

» Quebec highlights eBook «

ServiceNow Quebec release highlights:

  • New features for SAM (Software Asset Management)

  • New features for HAM (Hardware Asset Management)

  • The industry's move from SAM to ITAM

  • Overview of release notes for ITAM, SAM & HAM

Date: 06/2020

Download Quebec release highlights

ServiceNow Now at Work 2020

» ServiceNow Now at Work 2020 «

Watch this FREE on-demand session and learn more about ServiceNow and the Paris release

Date: 10/2020

Watch on Demand

Softline helps organisations to get
the most value out of their SAM Pro module

Are you looking for a reliable partner to implement 
ServiceNow SAM PRO module to achieve successful your SAM goals?

Softline is named one of few specialised Software Asset Management partners globally, helping customers get the most value out of SAM Professional module.

Contact us to learn how The Now Platform® of ServiceNow is a perfect fit with all the building blocks that define the House of ITAM® including the highest level of SAM maturity: full lifecycle integration.

Contact us now