Softline Group Northern Europe // IT Asset Management

IT Asset Management

With the implementation of IT Asset Management, an organisation is able to achieve Compliance, Control & Cost savings for their IT. The motto that forms the centre of all Softline services. With the move of Software Asset Management to IT Asset Management three years ago, Softline House of ITAM® was introduced. Based on the (then new introduced) ISO/IEC 19770-1:2017 standard for ITAM, combined with best practices of hundreds of SAM and ITAM projects, the Softline House of ITAM® was developed. Offering organisations a strong framework to implement ITAM. Not educating the need to implement all building blocks of the house, but the ability to choose what steps need to be taken to be able to reach the organisations' long term (strategic) goals in the area of Compliance, Control & Cost savings.  

Gartner defines IT Asset Management as “ITAM provides an accurate account of technology asset lifecycle costs and risks to maximise the business value of technology strategy, architecture, funding, contractual and sourcing decisions.” Meaning, ITAM provides organisations with the much-needed insight into their entire software landscape and IT infrastructure. ITAM lets organisations better manage IT costs and risks, improve IT processes and supports their strategic IT plans. 

Moving from SAM to ITAM

When the new ISO standard 19770 for ITAM was released, the scope of Asset Management expanded from SAM to ITAM. Not only software assets should be in scope of Asset Managers, but hardware and predominantly services as well. Covering all “As a Service” (XaaS) IT components becomes even more important in the upcoming years since many publishers try to move organisations to their cloud environment and a variety of hybrid or multicloud solutions will occur. 

But it is not just developments within a theoretical ISO standard that force Asset Managers to shift their focus to services. In a quest to move from re-active Asset Management to pro-active Risk Management, ITAM specialists should claim "their place at the table" when strategic or tactical decisions are made regarding services throughout their life cycle. This change in mindset allows IT Asset Managers to reach out to other functions within organisations and move to higher levels of maturity and agility.    

For the hardware part the importance might be obvious, since software is being installed on particular hardware. However the most common used hardware is due to developments and many techniques related to virtualisation, containers, kubernetes and so on. This increases the attention and specialised knowledge required by IT Asset Managers.

What would you like to achieve?

IT asset management is not a project! It is not a one-off exercise that is finished after ticking the last check box. ITAM is a practice that needs to be nurtured and continuously improved. ITAM is also not self-contained, but affects the entire organisation. It provides important information for all fields of expertise - from IT to finance to purchasing. 

ITAM helps you realise: 

  • Continuous insight into and control over the software license compliance position for your top x software publishers; 
  • Realisation of savings on existing contracts; 
  • Insight and control in order to draft budgets based on well-founded forecasts; 
  • Software licensing and contract optimisation for all software products your organisation uses; 
  • Preparation for audits of your most important software publishers. 

Whatever your organisation’s objectives are, Softline can help you realise them in a way that suits your organisation. Because only when ITAM is implemented correctly, it enables organisations to achieve Compliance, Control & Cost savings for their IT! 

ITAM Developments

Where traditional ITAM (or SAM) focuses on the correct use of assets according to legal agreements, the focus radically shifts when (dark) clouds appear on the horizon. Regarding cloud infrastructures, the focus of ITAM shifts from compliance towards cloud consumption management & optimisation.   

While in 2020 only up to 20% of enterprise applications are cloud based, a move towards the cloud can be expected in the upcoming years. This increasing shift towards cloud-based solutions means your ITAM processes will need to become even more finely tuned and nuanced in order to adapt. So which cloud developments should you keep track of from an ITAM perspective? Here are some trends to watch: 

Technology Asset Management

What is trending in the Technology Asset Management market and what challenges are expected in the next 18 months? Watch this session to find out more about:

  • What leading ITAM consultants like Anglepoint and Softline Group are seeing in the market
  • How to align an ITAM program with C-level objectives and initiatives
  • What to do for budget increases and improve ITAM program maturity
  • Why a single platform is the leading indicator to reduce costs and improve quality of IT service
  • The benefits of elevating ITAM maturity through automation for any type of asset in any IT estate
Request Technology Asset Management on-demand

Tip: ITAM activities - How do you keep an overview?

ITAM has become more than just checking license positions and buying software. With an increasing workload, it can be quite difficult to keep an overview of your ITAM activities. A well-functioning ITAM calendar can help!

Read how an ITAM calendar can help

Hybrid Multicloud solutions

Establishing the inevitable increase in cloud adoption, many organisations look at hybrid or multicloud environments and possibilities suiting their needs in the most cost-efficient way and what would be the best fit for purpose. Software publishers seem to have accepted and adopted to this multicloud strategy. They already announced solutions that allow organisations to run parts of the same workload in different cloud environments. 

Multicloud strategies will allow organisations to operate in a cloud-agnostic way and make use of different clouds fulfilling their needs. As customers may use different clouds or cloud solutions in parallel, recording, optimising and managing the cloud will become an even bigger challenge relating to ITAM since all environments should be managed and maintained seamlessly. 


Want to learn more about how to manage your hybrid multi cloud environment?

Ask the Softline Solutions team!

Portable Containers

Container solutions and strategies are increasing as well, as publishers put more emphasis on packaged application solutions. Systems to deploy, scale and manage applications in (cloud-ready) containers are being released and becoming generally available for customers.  

Containers offer a way for companies to get workloads into a cloud, shift workloads between clouds and create flexibility and portability within a Multicloud or Hybrid cloud environment. This way, a cloud-vendor lock-in can be prevented and the search for what suits the business best can be very clean and objective. 


Curious to learn more about software containers and the challenges they bring? 

Download the eBook 'Containers & Software: easy to move, hard to trace?'

Collaborating for cloud optimisation

Because of the shift in spending towards various IT solutions 'As-a-Service', it is easy to lose track of IT spend and added value to the business of a specific service. Optimising spend is key, taking into account the specific value a service is providing. Infrastructure specialists, architects, and asset managers should work together to budget, forecast and plan for cloud expenses. 


Curious to learn more about cloud optimisation and managing IT spend?

Watch the on-demand video on Cloud Management


When setting up Software & IT Asset Management within an organisation, it is important to have a reliable and specialised partner assisting you. Softline is the leading independent European SAM / ITAM expert. This offers you the advantage of having access to highly experienced ITAM consultants and an approach that is completely based on best practices.

Get in contact with us